Newspeak .... not ingsoc

In a soon to be regular theme to my blog, I will share corporate hype, jargon and general bluff, taken from different official sources. The following is a extract from a document circulated at a meeting I am currently attending ...

Foster and recognise focused innovation to improve the quality and efficiency of the Faculty’s core activities, models of operating and processes, using a norm-driven approach where appropriate

So consider the following questions:

    • What is appropriate, therefore more importantly what is inappropriate
    • What is focussed innovation?
    • How would the focussed innovation improve quality and efficiency
    • How can innovation be constrained in this way
    • What is the norm, if so, would this not stifle innovation

If you understand this ‘jargon riddled’ statement, please share, otherwise shake your head in despair.

Andrew Smith
Follow me on Twitter: @teraknor


  1. Sounds like your faculty has been using the services of my favourite management consultants!


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