Survival is about getting your hands dirty ...
Having been a bit on the 'busy' side for a little while I have not had much time to sit back, think and contemplate an article for this blog. Not that there hasn't been much happening, more that some of it is probably beyond blogworthiness at this moment (so watch this space). However, here is a thought ... I get to meet many educators in many situations and with this I often encounter a mentality that 'marketing' isn't doing their job properly. Having stuck at this education lark since the mid nineties I have some news for everyone - we were all complaining that marketing wasn't doing their job properly even when we had more students than we could shake a stick at. Personally, I prefer to try and work with the marketing and comms types ... we do see things differently they are not always perfect ... but dear academics nor are we, in fact they often find us to be amongst the most awkward bunch of cantankerous sods ever to walk this planet. Having wor