A corporate desire to invent in house systems ...

I am sure there are many great reasons to reinvent the wheel - after all it can come in so many colours. The shape is the same, the purpose is also the same - yet we can apply the wheel in many different contexts.

Yet it is often in our nature to reinvent the same. Large corporations are expert at doing this - as if not doing so is a sign of collective weakness.

One area that often gives me wry amusement is when corporate wheel wrights decide to replicate something external and free (or low cost) and in the general category of social media. Yet make it all corporate, internal, proprietary and invariably cumbersome. Suddenly all of the integration is gone and the original purpose marred by limited horizons and a idea that they are more than capable of creating a sufficient system.




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