Having presence within the OU brand ...
As promised earlier today, a copy of the slides used at a marketing presentation at the Open University. An interesting experience and one that gave me a minor glimpse into a different mindset.
Do I think that academics should engage with marketeers, simply put, it is an unequivocal yes. We need them as much as they us. We may create the programmes for their promotion, they bring us the students but need to understand how we operate.
If we do not help them, they cannot help us. Sadly we need them more than we may appreciate. Yet comes another challenge, for many academic establishments we are a cornucopia of differing experiences. Yet they have to attempt to present a singular brand.
So ... the challenge, lets become imaginative and find a way to enable the collective brand of large educational establishments explore niches.