Digital Blah Blah ...

I hate it when people put the word digital in front of concepts. In order (in their mind) to add a more technical element to what they are doing.

Digital marketing, digital communications, digital technologies. Yes you are all guilty.

Take a look to the right, you can see in the pretty picture the exact meaning and reason why many technologies have the digital moniker.

Yep, digits are fingers and in computing, we only use two. I was tempted to use an image with a single digit inflected to my readership. But, preferred this image, having more meaning to a wider audience as well as being marginally politer.

So, please, if you want to use digital in front of some new idea you have. Or when technology is involved. Please remember that there are many teccies out there, myself included who will be mentally sharing our inflected digits.

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