Facebook Live - what the Data Says?

Having completed a series of Facebook Live (FBL) activities on our OUCisco Facebook Page - after waiting a little while, allowing numbers to both accumulate and settle down. I have been able to collate some initial figures. This is by no means even a remotely scientific process - one has to rely on what Facebook say and also the bias in the self selecting nature of the participants.

Of course, I am also biased as well.

First, lets look at reach ...

Post Reach for @OUCisco
I have deliberately included March to indicate norm at this time of the year. - the campaign started in late April and the period between the 9th - 13th of March was the focussed period of delivery for the FBL sessions.

Next, let us look at the video views ...

Video Reach
Not bad (we currently have 555 likes) - which means that we are getting out there. The worse performing are more technical than the better performing also I wonder if there is a Thursday/Friday factor as well? That said, the nature of the medium means that these will continue to be used - where the stats will slowly increase. As we have platform persistence to play for unlike Periscope.

I do need to consider how I could change the delivery time, format and subject. This is one step at a time. From initial results I can see that this is a platform worth additional exploration.




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